A redesign is not a new site. It is a migration with a new coat of paint, and the migration is the part that decides whether your traffic survives.
What is included
An audit of what already works
Which pages bring traffic and enquiries today. Those get protected, not redesigned into something unrecognisable.
A redirect map before launch
Every old URL mapped to a new one, written and tested on staging. This single document is the difference between a redesign and a disaster.
Content migrated properly
Not copy-pasted the night before launch. Structure, metadata and internal links carried across deliberately.
Staged launch
A pre-launch checklist, a launch window outside business hours, and a rollback plan you hope not to use.
Monitoring after go-live
Crawl errors, index coverage and rankings watched daily for the first month while search engines recrawl.
An honest answer about whether to do it
Sometimes the right advice is to fix the existing site instead. We will say so before you spend the budget.
Questions we get asked
Will we lose traffic?
There is usually a short dip while search engines recrawl. Done properly it recovers within weeks. Done without a redirect map it may not recover at all.
Can you redesign without rebuilding?
Often yes, and it is cheaper. If the underlying build is sound, a visual and structural refresh may be all that is needed.
How do we know it was worth it?
We record conversion rate and organic traffic before the work starts. Without a benchmark, a redesign is judged on opinion.
Our old agency holds the accounts. Now what?
Common, and solvable. We help you reclaim the domain, hosting and analytics first. Nothing starts until you own your own assets.
The other services
Send us the brief, get the spec back
Tell us what the site has to do and what you have now. You get back a scope, a build spec with the numbers written in, and a fixed price.